Lindsay Strand’s passion is capturing and communicating key messages and empowering others to deliver them with confidence and clarity. She provides strategic communications counsel for organizations and industries needing both proactive and reactive communications strategies.
She has worked with Fortune 100 companies dealing with crisis communications and mission critical announcements such as analyst meetings, mergers, acquisitions, new product announcements, lay-offs, disasters and potential scandal. She coaches people on an individual basis and leads seminars and training programs throughout the United States for employees at all levels of organizations who know that clear, inviting and persuasive communications count.
In today’s headline-based and polarized communications, she also leads and trains on facilitation skills that open communications and lead to results.
Her strategic communications experience is rooted in her award-winning career as a television journalist, including her work as a political reporter at KSTP-TV in Minneapolis, MN and at the Illinois State Capitol as Bureau Chief for a group of television and radio stations. She also served on the Washington, D.C. staff of former Senator Charles Percy (R-IL).
Ms. Strand has directed media relations efforts for major special events, such as the Minnesota Super Bowl Task Force where she coordinated planning and publicity for Super Bowl XXVI. She has provided on-site media relations assistance to the White House for presidential visits.
Ms. Strand holds a Master’s Degree in Public Affairs Reporting from the University of Illinois and a BA from Washington University in St. Louis. Her knowledgeable and direct, but warm and engaging style is popular with clients.